We're the only Australian Event Management Firm dedicated exclusively to High School Formals.
We're currently #1 in the National Formals market because nobody can make a high school formal work better.
We're strategically associated with the most reputable venues, suppliers and supporters in the industry. If you want the very best for your dream formal, we're the people to talk to.
Make No Mistake! - Now that you're here, you're shopping at the Prestige end of the Market!
This is our Budget Vs Prestige Comparison | This is our Optional Inclusions Explanation |
Founded in 1990 in Sydney, Prom Night Events was Australia's first Event Management firm exclusively for High School Formals. Today our systems and packages are the toast of the industry throughout Australia and plans have now been developed for global operations expanding into the United States, Canada, South Africa and Europe.
The experience of our team dates back to 1982 with the launch of the famous Police Blue Light Disco Programme. Many of the procedures practised at the teen events in those days have been refined and streamlined to become the Prom Night Events Code of Practice, which is today revered throughout the industry as the best model for the running of minor's functions.
Our Formals are 100% Legal, Safe, Glamorous, Fun and Affordable.
Mission Statement
To provide high schools and formal organisers the highest possible standards of excellence in venues, choice, features & inclusions while facilitating the most outstanding levels of customer support and service at the most competitive prices within the industry with 100% legal compliance.
Meaningful Guarantee
Prom Night Events guarantees to match or beat the quality and price of any formal package from any legitimate competitor offering the same package features.
Weekly Advice Column
Elliot Kleiner, CEO of Prom Night Events, is a nationally renowned expert in the field of School Formal Event Management.
He has, for some 16 years, been called upon by State & Federal Government departments, Police, Industry Associations, Schools, Insurance Companies and Teacher’s Conferences to provide advice and assistance on a number of issues relating to School Formals and the problems that often appear when organising them.
This section is dedicated to articles that Elliot has written and / or presented in seminars and submissions to the above organisations over the years.
Each week we will post a new article for you to read. We’ll then archive each previous one for you to collect or come back to later. This will become a valuable set of resources for anyone involved with planning a formal.
ARCHIVES
Article of the Week July 26th 2010
The issue this week – How late is too late to book?
There has always been loads of controversey about when is the right time to book your Formal, and when to book other aspects of your own personal Formal experience. Let's break these into 2 very distinct areas of concern...
1/ The Formal itself. This is the actual event and all the aspects of it that everyone will experience together as a group. This includes things like the venue, entertainment, dinner, photography, decorations and so on.
2/ Personal things. These are the parts of the Formal experience that each person keeps to themselves, such as clothing, hair, shoes, transport and so on.
The reason it's important to separate these things is that each of these separate categories needs to be decided upon and arranged at different times of the season.
The very first thing should be the Formal itself. The venue and date is the most critical thing, followed by the inclusions in your package. This is generally booked and finalised no less than 6-8 months before the proposed date of your Formal although booking 12-14 months ahead is also fairly common.
Booking season for venues runs in 2 stages. Stage 1 is from around September to December for the following year, that is to say that securing your venue and date can be done in the final quarter of say 2010 for a Formal that's happening in 2011. Stage 2 is from February to April of the year you want the Formal.
So it's fair to say that the early bird gets the worm on preferred dates and desired venues. If you haven't secured a prestige venue by May, you're pretty well running the risk of missing out altogether, or getting stuck with a budget venue on a date that doesn't really suit you. Lots of people assume that 2 to 3 months notice is fair for booking venues but these are usually the people who end up sitting at home with no Formal to attend.
Also be aware that some sneaky venues will take advantage of the desperation of people who left their booking too late and charge either higher than usual prices or secretly share space between your Formal and other functions. My best advice is that if you find yourself in a position of no secure booking and it's any time after May, get professional help or you may get ripped off.
For those of you reading this that have nothing secure yet and are panic-stricken, don't worry too much but call us right away because we have most of the preferred dates at the most desired venues already held and we have plenty of vacancies to book our clients into those spaces until as late as September. Smart agencies tend to secure venue space early in the season and hold it for clientele to buy later.
Once your venue is secure and the Formal itself is all booked and taken care of, you can turn your attention to the personal things, which generally become important in around June to August. Book transport first, then move on to clothing and appearance items after that.
The shortest answer to the question of how late is too late to book has to be this... The later you leave it, the harder it's going to be so leaving it late really means you need a professional to help get it right. You don't get a second chance for your Formal.
